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At the beginning of 2010 AC Creative were asked by Broadbents Accountants to work on a new identity for the business to coincide with a move to prestigious new premises in central Halifax. We rose to the challenge and developed a modern brand look that paid homage to the company's heritage and friendly, customer focused approach. A variety of marketing variables were created, including: stationery items, corporate literature, signage and advertising. We also liaised closely with Broadbents' online services partner – ensuring the consistency of the brand's appearance for the benefit of web users.
Take a look at the variables we created for Broadbents below.
Left: Identity before | Right: Identity after
Corporate stationery set and branded Financial Statements piece with wallpaper effect of logo ghosted on covers
Signage application on Broadbents’ Clare Road offices, Halifax and bespoke photography art directed by AC Creative and photographed by Chris Lord (www.chrislordphotography.co.uk).
Double gate fold corporate folder and two of a series of adverts promoting Broadbents services in Halifax Pages publication
Off-the-shelf template based website benefits from Broadbents’ brand execution